Ju-Ju-Be Zealous Backpack - Hello Rainbow

Ju-Ju-Be Zealous Backpack - Hello Rainbow

SKU: 840227125267
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Ju-Ju-Be Zealous Backpack - Hello Rainbow


The jujube Zealous is a full size, multi-functional backpack featuring 14 pockets. The Zealous is a lightweight backpack featuring minimalist styling combined with impressive carrying capacity and internal organization.

External Pockets:

  • There are three external zippered pockets, two external water bottle pockets and zippered main pocket.
  • The top external pocket is a large tech pocket that will hold almost any size mobile phone, even it the phone is inside a protective case.
  • The front small external zip pocket is a handy place to keep things like tissues and snacks.
  • There is a bigger full function “mommy” style pocket as well. Inside this pocket are two elastic slip pockets, a zippered pocket and a keys holder.
  • The water bottle pockets are elasticized, lightly insulated and each hold bottles up to 9.5 inches tall and 3 inches in diameter (24 m x7.5cm). This means many popular sizes of bottles, up to 22oz (650ml) capacity, will fit in the pockets.
  • The main pocket is a full zip with a gusseted front flap (opens similarly to a BRB backpack, but the flap has gussets)
  • Main pocket and “mommy” pocket have dual zipper pulls.

Internal Pockets and Organization:

  • The “mommy” pocket has two mesh pockets, one zipper pocket and a key holder
  • Inside the main compartment are four mesh pockets for diapers and other things.
  • Two elastic loops for holding a package of wipes, or rolled up clothes also included.
  • Plus, a pocket to hold the included light weight (unpadded) diaper changing pad. This pocket is not padded, but it is big enough to hold most laptops 15 inches or smaller.
  • Carrying Straps

Carrying straps and back are padded. Straps and back are covered by the bag fabric. The back and straps are designed to be comfortable and supportive, but are more minimal, more fashion forward and lighter weight than the BRB backpack.
The short lengths of strap not covered by main fabric, including the haul loop at the top of the bag, are made from a soft cottony feeling polyester webbing. Note: in the future, this webbing will change to the shiny “seatbelt strap/nylon” looking material.

  • Outer fabric is jujube proprietary stain resistant microfiber. This fabric is the same soft hand, non-structured fabric we use in our Superbe and Belight totes.
  • Inner fabric is jujube proprietary anti-microbial microfiber.
  • There are D-rings at the top of the bag on both sides for hanging the bag on a stroller, or for a shoulder strap for anyone who wants to add one. D-rings are substantial, but smaller and lighter than the D-rings used on our BRB.
  • The Zealous also features a structured bottom panel to help the bag stand upright on flat surfaces.
  • All hardware is metal.
  • The bag is machine washable.

Dimensions and Carry Capacity:

  • 16 inches tall, 13 inches wide at the bottom tapering to 10 inches wide at the top, 5 inches thick (40cm x33/25cm x 12.5cm)
  • Weight is 1.3 pounds (0.6kg)
  • Due to its tapered shape, and ever so slightly smaller dimensions, depending on how and what you pack, the capacity of the Zealous is 10-15% less than our BRB backpack.


Ordering Jujube:

Inventory is limited.
Any Print Placement requests, please add to order notes at checkout. We will do our best to honor!
Print Placement requests will be honored in the order the orders have been received.
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